Travel Iceland On Your Terms
Private Driver was created for travelers who want the freedom to experience Iceland their way.
To follow the road that interests them. To stay a little longer when a place feels worth it. To travel at a pace that feels natural, not scheduled.
Behind it is Snæland Travel, a family-run Icelandic company operating since 1945. For over 80 years, we've been helping people move through Iceland.
Today, Private Driver offers a more personal way to experience it.
To follow the road that interests them. To stay a little longer when a place feels worth it. To travel at a pace that feels natural, not scheduled.
Behind it is Snæland Travel, a family-run Icelandic company operating since 1945. For over 80 years, we've been helping people move through Iceland.
Today, Private Driver offers a more personal way to experience it.
What a Private Driver Means to You
No two travelers come to Iceland for the same reason.
Some are here for waterfalls and black sand beaches. Others are searching for quiet roads, hidden corners, or the perfect photograph. Some want to see as much as possible. Others want to slow down and enjoy the journey.
A private driver gives you the freedom to explore Iceland in a way that fits your interests, your schedule, and your pace.
Stay longer when a place feels worth it. Take a detour when something catches your eye. Follow a recommendation that wasn't part of the original plan.
The best moments in Iceland are often the ones you don't expect and with a private driver, there's room for those moments.
Your day isn't shaped around a group schedule. It's shaped around what matters to you.
Some are here for waterfalls and black sand beaches. Others are searching for quiet roads, hidden corners, or the perfect photograph. Some want to see as much as possible. Others want to slow down and enjoy the journey.
A private driver gives you the freedom to explore Iceland in a way that fits your interests, your schedule, and your pace.
Stay longer when a place feels worth it. Take a detour when something catches your eye. Follow a recommendation that wasn't part of the original plan.
The best moments in Iceland are often the ones you don't expect and with a private driver, there's room for those moments.
Your day isn't shaped around a group schedule. It's shaped around what matters to you.
Comfort Along the Way
Comfort Along the WaComfort isn't the destination. It's what allows you to enjoy the journey.
Private Driver combines the flexibility of independent travel with the ease of having someone else behind the wheel. Spacious vehicles, door-to-door service, Wi-Fi, climate control, and room to relax allow you to focus on the experience rather than the logistics.
Private Driver combines the flexibility of independent travel with the ease of having someone else behind the wheel. Spacious vehicles, door-to-door service, Wi-Fi, climate control, and room to relax allow you to focus on the experience rather than the logistics.
Backed by Over 80 Years on the Road
Private Driver is operated by Snæland Travel, one of Iceland's longest-running travel companies.
Since 1945, the company has been transporting travelers across Iceland's roads, highlands, towns, and remote corners. Today, that same experience supports every Private Driver journey.
The vehicles are owned and maintained by Snæland Travel. The drivers are part of the team. Planning, operations, and support are all handled in-house.
For you, that means fewer moving parts, quicker answers, and the confidence that comes from knowing exactly who's looking after your trip.
The result is a simpler, more personal way to experience Iceland.
Since 1945, the company has been transporting travelers across Iceland's roads, highlands, towns, and remote corners. Today, that same experience supports every Private Driver journey.
The vehicles are owned and maintained by Snæland Travel. The drivers are part of the team. Planning, operations, and support are all handled in-house.
For you, that means fewer moving parts, quicker answers, and the confidence that comes from knowing exactly who's looking after your trip.
The result is a simpler, more personal way to experience Iceland.
Ways to Explore
Different journeys. The same freedom to travel at your own pace.
From Reykjavík
Start the day where you're staying and explore Iceland at your own pace.
From Keflavík Airport
Step off the plane and straight into the experience.
Cruise Ship Excursions
Make every hour ashore count with a journey built around your interests.
Private Super Jeep Tours
Reach remote places and travel beyond the usual routes.
From Reykjavík
Start the day where you're staying and explore Iceland at your own pace.
From Keflavík Airport
Step off the plane and straight into the experience.
Cruise Ship Excursions
Make every hour ashore count with a journey built around your interests.
Private Super Jeep Tours
Reach remote places and travel beyond the usual routes.
